Application Developer

Location : MRT Sam Yan Station

• Responsibilities

  • Analyze, develop, and optimize CRM systems to support Retail business strategies and customer lifecycle management.
  • Manage and enhance Loyalty / Royalty Platforms to support campaigns, promotions, and reward programs.
  • Gather, analyze, and document business requirements; translate them into functional specifications and system improvements.
  • Conduct gap analysis and recommend system enhancements to improve efficiency and customer engagement.
  • Collaborate with Business, Marketing, IT, and external vendors to deliver CRM solutions aligned with business objectives.
  • Oversee system performance, data accuracy, and integration between CRM and related systems.
  • Support SIT/UAT processes and ensure successful project delivery within timeline.
  • Provide insights and recommendations based on CRM data to improve business performance.

  Qualifications

  • 2–5 years of experience in CRM system analysis, development, or implementation.
  • Strong understanding of Retail business processes and customer engagement strategies.
  • Experience managing or supporting Loyalty / Royalty Platforms.
  • Proven ability to analyze business requirements and convert them into system solutions.
  • Strong analytical thinking, problem-solving, and stakeholder management skills.
  • Experience working in cross-functional or Agile environments is a plus.